Monday, October 24, 2011

Art By First Year Student: Sofia Rainey



Competition

Calling all budding artists / designers! 

Design a logo for the Google homepage. 75 finalists receive notebook computers and Google goody bags. The overall winner will have their doodle on the Google homepage in March.

You can design the logo using pencil, crayon, felt tip, paint or on the computer using drawing / design software.

Your design must be accompanied by a 50 word supporting statement.

For more information check out the website:


Friday, October 21, 2011

Thanks Pamela-Ann


What Makes A Good Logo



What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.
There are five principles that you should follow to ensure that this is so…
An effective logo is (in no particular order):
  1. Simple
  2. Memorable
  3. Timeless
  4. Versatile
  5. Appropriate
  • 1- Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client.
  • 2- Ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear
  • 3- Leave trends to the fashion industry
  • 4- Ask yourself; is a logo still effective if:
    • Printed in one colour?
    • Printed on the something the size of a postage stamp?
    • Printed on something as large as a billboard?
    • Printed in reverse (ie. light logo on dark backgroud)
    and finally

    • A logo derives its meaning and usefulness from the quality of that which it symbolizes, appropriate for its intended purpose.